Manuel / 06/14/22 / 13:08
Veganz Group (WKN: A3E5ED) managed the feat of losing -83% from over € 100 to € 17 in seven months. Vegan products can be tasty, but the stock’s steady downward trend reflects balance sheet problems.
As the name suggests, Veganz focuses on vegan nutrition. The young Berlin company, founded in 2011, plays on this trend as “Europe’s first vegan supermarket chain”. Specifically, the Veganz brand focuses on marketing 120 of its own product creations, which are available at over 22,000 points of sale in more than half of all EU countries.
Do not share pleasure
From the shareholder’s point of view, the listing is the opposite of a success story. Shortly after the stock exchange premiere in November 2021, bankruptcy is already threatening.
The Veganz share is one of the stock exchanges in Germany in a row with the solar car jump Sono Motors (-94%) or HomeToGo, which strives to be listed via SPAC.
Lots of cheers, little success
Apparently Veganz has enough money to act as a sponsor with shirt sleeves for RB Leipzig, while the share is only traded on the stock exchange for a fraction of the issue value.
Veganz wants to introduce a “cultural change of nutrition”. The products are new, but if you think outside the box, you will see well-known competitors. There are competing products on all supermarket shelves. Competition is one of the obstacles to becoming a major player in the vegan industry.
The business model is similar to that of Beyond Meat. But be careful: Beyond Meat was already traded as a “new cult stock” in financial circles (we reported) before the price started to fall.
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Better off with your hands
Like many small companies, Veganz lacks the substance of a healthy company, including a top-tier balance sheet, which would keep producers up to date with their willingness to invest. A 30% higher budget requirement for the new plant in Werder (Havel) is currently a burden. Veganz is only worth 20 million euros on the stock exchange.
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